Temporal, Paul.

Corporate charisma : how to achieve world-class recognition by maximising your company's image, brands, and culture / Paul Temporal & Harry Alder. - London : Piatkus, 1998. - 232 p. : ill. ; 23 cm.

.Includes index

074991825X 9780749918255

99487851


Corporate image.
Brand name products.
Corporate culture.
Marketing.

HD59.2. / T45 1998

659.2 / TPC