Carter, David E. <br/><br/>
Branding :  the power of market identity / 
by David E. Carter with an introduction by Jeffrey F. Rayport 
 - 1st ed. 
 - New York :  Hearst Books International,  1999. 
 - 183 p. :  col. ill. ;  26 cm 
<br/><br/>Includes bibliographical references :p. (183)and index. 
<br/><br/><label>ISBN: </label>0823066312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business names--Management.<br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / I533 1999 
<br/><br/><label>Dewey Class. No.: </label>658.827  / CDB