TY  - BOOK
AU  - Carter,David E.
TI  - Branding: the power of market identity 
SN  - 0823066312
AV  - HD69.B7 I533 1999
U1  - 658.827 21
PY  - 1999///
CY  - New York
PB  - Hearst Books International
KW  - Business names
KW  - Management
KW  - Brand name products
N1  - Includes bibliographical references :p. (183)and index
ER  -