Managing customers through economic cycles /
John McKean.
- Chichester, West Sussex : John Wiley & Sons, 2010.
- vi, 256 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoff -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary.
9780470686201 (cloth) 0470686200 (cloth)
2009049241
Customer relations. Consumer behavior. Business cycles. Recessions.