McKean, John, 1956-

Managing customers through economic cycles / John McKean. - Chichester, West Sussex : John Wiley & Sons, 2010. - vi, 256 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoff -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary.

9780470686201 (cloth) 0470686200 (cloth)

2009049241


Customer relations.
Consumer behavior.
Business cycles.
Recessions.

HF5415.5 / .M3853 2010

658.812 / MJM