TY  - BOOK
AU  - McKean,John
TI  - Managing customers through economic cycles
SN  - 9780470686201 (cloth)
AV  - HF5415.5 .M3853 2010
U1  - 658.812 22
PY  - 2010///
CY  - Chichester, West Sussex
PB  - John Wiley & Sons
KW  - Customer relations
KW  - Consumer behavior
KW  - Business cycles
KW  - Recessions
N1  - Includes bibliographical references and index; Introduction -- Predicting/preparing for economic transitions -- Science of how consumers' buying changes over cycles -- Consumer loyalty strengths/vulnerabilities in cycles -- B2C approaches for dynamic consumer needs/value tradeoff -- B2B approaches for different economic cycles -- Mastering information across economic cycles -- Managing the employee factor through cycles -- Leveraging the power of the community (physical and online) -- Summary
UR  - http://library.buc.edu.eg/flipping/managing-customers-through-economic-cycles
ER  -