Pride, William M.,  1942- <br/><br/>
Marketing / 
William M. Pride, O.C. Ferrell. 
 - 15th ed   intenational ed. 
 - Australia :  South-Western Cengage Learning,  2010. 
 - xxxi, 605, [97] p. :   col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780324834260 
<br/><br/><label>LCCN: </label>2008928620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PWM