TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9780324834260
AV  - HF5415 .P658 2010
U1  - 658.8 23
CY  - 	
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -