TY  - BOOK
AU  - Hartley,Robert F.
TI  - Management mistakes and successes
SN  - 9780470530528 (pbk.)
AV  - HD31 .H3485 2011
U1  - 658.4 22
PY  - 2011///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Management
KW  - Case studies
N1  - ."25th anniversary edition"; Includes bibliographical references and index
N2  - "Hartley's casebook is rich in content with easy-to read case studies that are well-suited for business professionals. They'll learn every key aspect of management, from performance and crises to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business 
 .professionals learn how to become great business leaders"--
ER  -