Business strategy : an introduction /
David Campbell, David Edgar, George Stonehouse.
- 3rd ed.
- Houndsmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.
- xxvi, 363 p. : ill. (some col.) ; 25 cm.
.Includes index
Machine generated contents note: -- PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS -- Chapter 1: Strategy and strategic management -- PART 2: INTERNAL ANALYSIS -- Chapter 2: The business organisation: competences and activities -- Chapter 3: Human resources and culture -- Chapter 4: Financial analysis and performance indcators -- Chapter 5: Products and markets -- PART 3: EXTERNAL ANALYSIS -- Chapter 6: Analysis of the macroenvironment -- Chapter 7: Analysis of the competitive environment -- Chapter 8: Competitive advantage: strategies, knowledge and core competences -- PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT -- Chapter 9: Evaluation and selection of strategies -- Chapter 10: Strategic implementation -- Chapter 11: Strategic development: direction and mechanisms -- Chapter 12: Quality, operations, performance and benchmarking -- Chapter 13: International and global strategies -- Chapter 14: Social responsibility and business ethics -- Chapter 15: Strategic management: .present and future trends -- Glossary of key terms -- Index
"Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for .those new to the subject"--
9780230218581 (pbk.)
2011006602
Business planning. Strategic planning. BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Business Ethics