TY  - BOOK
AU  - Campbell,David J.
AU  - Edgar,David
AU  - Stonehouse,George
TI  - Business strategy: an introduction 
SN  - 9780230218581 (pbk.)
AV  - HD30.28 .C356 2011
U1  - 658.4012 22
PY  - 2011///
CY  - Houndsmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Business planning
KW  - Strategic planning
KW  - BUSINESS & ECONOMICS / Strategic Planning
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Management
KW  - BUSINESS & ECONOMICS / Business Ethics
N1  - .Includes index; Machine generated contents note: -- PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS -- Chapter 1: Strategy and strategic management -- PART 2: INTERNAL ANALYSIS -- Chapter 2: The business organisation: competences and activities -- Chapter 3: Human resources and culture -- Chapter 4: Financial analysis and performance indcators -- Chapter 5: Products and markets -- PART 3: EXTERNAL ANALYSIS -- Chapter 6: Analysis of the macroenvironment -- Chapter 7: Analysis of the competitive environment -- Chapter 8: Competitive advantage: strategies, knowledge and core competences -- PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT -- Chapter 9: Evaluation and selection of strategies -- Chapter 10: Strategic implementation -- Chapter 11: Strategic development: direction and mechanisms -- Chapter 12: Quality, operations, performance and benchmarking -- Chapter 13: International and global strategies -- Chapter 14: Social responsibility and business ethics -- Chapter 15: Strategic management: 
 .present and future trends -- Glossary of key terms -- Index
N2  - "Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for 
 .those new to the subject"--
ER  -