Gupta, Anil K.,  1949- <br/><br/>
Getting China and India right :  strategies for leveraging the world's fastest-growing economies for global advantage / 
Anil K. Gupta, Haiyan Wang. 
 - 1st ed. 
 - San Francisco :  Jossey-Bass,  c2009. 
 - xvi, 254 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references :p. (229-238) and index. 
<br/><br/>China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with <br/> .scarcity in the midst of plenty -- Global enterprise 2020 
<br/><br/><label>ISBN: </label>9780470284247 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2008046777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--China.<br/>Marketing--India.<br/>Globalization.
<br/><br/><label>LC Class. No.: </label>HF5415.12.C5  / G87 2009 
<br/><br/><label>Dewey Class. No.: </label>658.0490951  / GAG