Strategic market creation :  a new perspective on marketing and innovation management / 
edited by Karin Tollin and Antonella Carù. 
 - Chichester [England] ;  Hoboken, NJ :  Wiley,  c2008. 
 - xxiv, 439 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470725092 (hbk.) 9780470694275 (pbk.) 
<br/><br/><label>LCCN: </label>2008016872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Product management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S8774 2008 
<br/><br/><label>Dewey Class. No.: </label>658.802  / STM