TY  - BOOK
AU  - Tollin,Karin
AU  - Carù,Antonella
TI  - Strategic market creation: a new perspective on marketing and innovation management 
SN  - 9780470725092 (hbk.)
AV  - HF5415.13 .S8774 2008
U1  - 658.802 22
PY  - 2008///
CY  - Chichester [England], Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Product management
N1  - Includes bibliographical references and index
ER  -