Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz. 
 - 10th ed. 
 - Fort Worth :  Dryden Press,  c2001. 
 - 1 v. (various pagings) :  ill. ;  29 cm.  
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030314038 9780030314032 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B53 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLC