TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 0030314038
AV  - HF5415 .B53 1998
U1  - 658.8 22
PY  - 2001///
CY  - Fort Worth
PB  - Dryden Press
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -