Aaker, David A. <br/><br/>
Marketing research /   David A. Aaker ... [et al]. 

 - 11th ed.  International student edition. 
 - Singapore :   Wiley,  2013. 
 - xiv, 647 p. :  ills. ;  27 cm. +  1 computer CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118321812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR