TY  - BOOK
AU  - Aaker,David A.
TI  - Marketing research / : David A. Aaker ... [et al]
SN  - 9781118321812
U1  - 658.83 23
PY  - 2013///
CY  - Singapore : 
PB  - Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -