Parente, Donald. <br/><br/>
Advertising campaign strategy :  a guide to marketing communication plans / 
 Guide to marketing communication plans  Marketing communication plans 
Donald E. Parente. 
 - 4th ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2006. 
 - xxvi, 400 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324322712 (pbk.) 9780324422825 
<br/><br/><label>LCCN: </label>2005931612 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5837  / .A38 2006 
<br/><br/><label>Dewey Class. No.: </label>658.84  / PDA