Baron, Steve Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. - Los Angeles : Sage, 2010. - viii, 202 p. : ill. ; 25 cm. - Advanced marketing series . Includes bibliographical references and index. ISBN: 9781412931212 (cloth) 9781412931229 (paper) LCCN: 2009938438 Subjects--Topical Terms: Relationship marketing.Customer relations. LC Class. No.: HF5415.55 / .B375 2010 Dewey Class. No.: 658.812 / BSR