TY  - BOOK
AU  - West,Douglas C.
AU  - Ford,John B.
AU  - Ibrahim,Essam
TI  - Strategic marketing: creating competitive advantage 
SN  - 9780199273980 (pbk.)
AV  - HF5415.135 .W47 2006
U1  - 658.8101 22
PY  - 2006///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0613/2006007845.html
UR  - http://www.loc.gov/catdir/enhancements/fy0722/2006007845-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0722/2006007845-d.html
ER  -