Kellogg on marketing / 
The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor. 
 - New York :  Wiley,  c2001. 
 - xx, 427 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>047135399X (cloth : alk. paper) 9780471353997 
<br/><br/><label>LCCN: </label>00049928  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K4443 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEM