Stauble, Vernon R. Marketing strategy : a global perspective / Vernon R. Stauble. - Fort Worth, Tex : Dryden Press, c2000. - xxii, 451 p. : ill. ; 28 cm. - The Dryden Press series in marketing . Includes bibliographical references and index. ISBN: 003026216X 9780030262166 LCCN: 99064648 Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .S868 2000 Dewey Class. No.: 658.802 / SVM