Stauble, Vernon R.

Marketing strategy : a global perspective / Vernon R. Stauble. - Fort Worth, Tex : Dryden Press, c2000. - xxii, 451 p. : ill. ; 28 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index.

003026216X 9780030262166

99064648


Marketing--Management.

HF5415.13 / .S868 2000

658.802 / SVM