TY  - BOOK
AU  -  Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach
SN  - 0071158332
AV  - HF5415.13 .M369 1999
U1  - 658.802 23
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references :p. (743-786) and index
ER  -