Better business /
Michael R. Solomon, Mary Anne Poatsy, Kendall Martin.
- 3rd ed.
- Boston : Pearson, c2014.
- xxviii, 591 p. : ill. ; 28 cm.
Business basics -- Economics and banking -- Ethics in business -- Business in a global economy -- Business law -- Small businesses and the entrepreneur -- Forms of business ownership -- Constructing an effective business plan -- Business management and organization -- Motivation, leadership, and teamwork -- Human resource management -- Online business and technology -- Production and operations management -- Business communications -- Marketing and consumer behavior -- Product development and pricing strategies -- Promotion and distribution -- Finding a job -- Financing and tracking business operations -- Investment opportunities in the securities .market -- Personal finance