Lamb, Charles W. <br/><br/>
Introduction to Marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - 8th ed,  .instructor's ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2006. 
 - xlviii, 736 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references :p. (702-717) and index. 
<br/><br/><label>ISBN: </label>0324317174 (instructor's ed.) 0324323808 9780324323801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2624 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LCI