Hackley, Christopher E. <br/><br/>
Advertising and promotion :  in integrated marketing communications / 
Chris Hackley. 
 - 2nd ed. 
 - Los Angeles :  Sage Publications,  c2010. 
 - xvii, 333 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references :p. ([311]-322) and index. 
<br/><br/><label>ISBN: </label>9781849201452 (alk. paper) 9781849201469 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Social aspects.<br/>Sales promotion.<br/>Advertising--Brand name products.
<br/><br/><label>Dewey Class. No.: </label>659.1  / HCA