Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp. 
 - 7th ed,  international ed. 
 - Mason, OH :  Thomson/South-Western,  c2007. 
 - xxii, 629 p. :  ill. ;  29 cm. 
<br/><br/> Rev. ed. of: Advertising, promotion & supplemental aspects of integrated <br/> .marketing communications. 6th ed. c2003 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324408080 9780324408089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Communication in marketing.<br/>Advertising.<br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>658.82  / STI