TY  - BOOK
AU  - Shimp,Terence A.
AU  - Shimp,Terence A.
TI  - Integrated marketing communications in advertising and promotion
SN  - 0324408080
U1  - 658.82 22
PY  - 2007///
CY  - Mason, OH
PB  - Thomson/South-Western
KW  - Sales promotion
KW  - Communication in marketing
KW  - Advertising
KW  - Direct marketing
N1  - Rev. ed. of: Advertising, promotion & supplemental aspects of integrated 
 .marketing communications. 6th ed. c2003; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2005936424-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2005936424-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2005936424-t.html
ER  -