Foster, Douglas. Mastering marketing / Douglas Foster. - 3rd ed. - Basingstoke : Macmillan, 1994. - xiii, 287 p. : ill. ; 24 cm. - Macmillan master series . .a Previous ed.: 1984 .Includes index ISBN: 033359570X Subjects--Topical Terms: Marketing. Dewey Class. No.: 658 / FDM