Handbook of marketing scales :  multi-item measures for marketing and consumer behavior research / 
 Marketing scales 
editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. 
 - 3rd ed. 
 - Los Angeles :  SAGE,  c2011. 
 - xiv, 603 p. ;  29 cm. 
<br/><br/> Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. <br/> .2nd ed. 1999   .Published in cooperation with the Association for Consumer Research 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412980180 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Consumer behavior--Research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / HAM