Grant, Robert M., 1948-

Cases in contemporary strategy analysis / Robert M. Grant, Kent E. Neupert. - 3rd ed. - Malden, MA : Blackwell, 2003. - xi, 369 p. : ill. ; 25 cm.

"Written and selected to accompany Robert Grant's Contemporary strategy
.analysis (Fourth edition)"--Preface

Includes bibliographical references and index.

Madonna -- Laura Ashley Holdings plc : the battle for survival -- The U.S. airline industry in 2002 -- DaimlerChrysler and the world automobile industry -- Wal-Mart Stores, Inc., May 2002 -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch/Shell Group -- Harley-Davidson, Inc., January 2001 -- Online broking strategies : Merrill Lynch, Charles Schwab, and E*Trade -- EMI and the CT scanner [A] and [B] -- Rivalry in video games -- Birds Eye and the UK frozen food industry -- Euro Disney : from dream to nightmare, 1987-94 -- Richard Branson and the Virgin Group of Companies in 2002 -- General Electric : life after Jack -- AES Corporation :
.rewriting the rules of management

1405111801 (pbk : alk. paper)

2002151887


Strategic planning--Case studies.
Decision making--Case studies.

HD30.28 / .G716 2003

658.4012 / GRC