TY  - BOOK
AU  - Grant,Robert M.
AU  - Neupert,Kent E.
AU  - Grant,Robert M.
TI  - Cases in contemporary strategy analysis
SN  - 1405111801 (pbk : alk. paper)
AV  - HD30.28 .G716 2003
U1  - 658.4012 23
PY  - 2003///
CY  - Malden, MA
PB  - Blackwell
KW  - Strategic planning
KW  - Case studies
KW  - Decision making
N1  - "Written and selected to accompany Robert Grant's Contemporary strategy 
.analysis (Fourth edition)"--Preface; Includes bibliographical references and index; Madonna -- Laura Ashley Holdings plc : the battle for survival -- The U.S. airline industry in 2002 -- DaimlerChrysler and the world automobile industry -- Wal-Mart Stores, Inc., May 2002 -- Eastman Kodak : meeting the digital challenge -- Organizational restructuring within the Royal Dutch/Shell Group -- Harley-Davidson, Inc., January 2001 -- Online broking strategies : Merrill Lynch, Charles Schwab, and E*Trade -- EMI and the CT scanner [A] and [B] -- Rivalry in video games -- Birds Eye and the UK frozen food industry -- Euro Disney : from dream to nightmare, 1987-94 -- Richard Branson and the Virgin Group of Companies in 2002 -- General Electric : life after Jack -- AES Corporation : 
 .rewriting the rules of management
ER  -