Belch, George E.  1951- <br/><br/>
Advertising and promotion :   an integrated marketing communications perspective /  
George E. Belch & Michael A. Belch. 
 - 10e, global ed. 
 - [New York] :  McGraw Hill Education,  2015. 
 - xxxvi, 842 p :  ill (col) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789814575119 9814575119 
<br/><br/><label>LCCN: </label>2013041596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BGA