Acampora, Christina L. <br/><br/>
Marketing chiropractic to medical practices / 
Christina L. Acampora. 
 - Sudbury, Mass :  Jones and Bartlett,  c2009. 
 - xi, 329 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Preparing and executing your call : the who, what, and how of promoting your practice to physicians -- Introducing a conversational sales model -- Selling to different personalities -- Knowing your target audience -- Research and evidence based chiropractic -- Chiropractic's key selling points -- The evidence of efficacy for manipulation -- Safety data for chiropractic -- Cost effectiveness of chiropractic care -- The competition -- Other promotional <br/> .opportunities 
<br/><br/><label>ISBN: </label>9780763751944 (pbk.) 0763751944 (pbk.) 
<br/><br/><label>LCCN: </label>2008008858 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Chiropractic--Practice.<br/>Chiropractic--Marketing.<br/>Chiropractic--organization & administration.<br/>Marketing of Health Services--methods.
<br/><br/><label>LC Class. No.: </label>RZ232.2  / .A33 2009 
<br/><br/><label>Dewey Class. No.: </label>615.534  / ACM