TY  - BOOK
AU  - Acampora,Christina L.
TI  - Marketing chiropractic to medical practices
SN  - 9780763751944 (pbk.)
AV  - RZ232.2 .A33 2009
U1  - 615.534 23
PY  - 2009///
CY  - Sudbury, Mass
PB  - Jones and Bartlett
KW  - Chiropractic
KW  - Practice
KW  - Marketing
KW  - organization & administration
KW  - Marketing of Health Services
KW  - methods
N1  - Includes bibliographical references and index; Introduction -- Preparing and executing your call : the who, what, and how of promoting your practice to physicians -- Introducing a conversational sales model -- Selling to different personalities -- Knowing your target audience -- Research and evidence based chiropractic -- Chiropractic's key selling points -- The evidence of efficacy for manipulation -- Safety data for chiropractic -- Cost effectiveness of chiropractic care -- The competition -- Other promotional 
 .opportunities
UR  - http://www.loc.gov/catdir/toc/fy0805/2008008858.html
ER  -