Aaker, David A.
Developing business strategies /
David A. Aaker.
- 6th ed.
- New York : J. Wiley, c2001.
- xiv, 338 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471064114 (cloth : alk. paper) 9780471064114
2001024901
Strategic planning.
Marketing--Management.
HD30.28 / .A23 2001
658.4012 / ADD