TY  - BOOK
AU  -  Aaker,David A.
TI  - Developing business strategies
SN  - 0471064114 (cloth : alk. paper)
AV  - HD30.28 .A23 2001
U1  - 658.4012 22
PY  - 2001///
CY  - New York
PB  - J. Wiley
KW  - Strategic planning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/bios/wiley043/2001024901.html
UR  - http://www.loc.gov/catdir/description/wiley036/2001024901.html
UR  - http://www.loc.gov/catdir/toc/onix07/2001024901.html
ER  -