TY  - BOOK
AU  - Koren,David
TI  - Architect's essentials of marketing
SN  - 9780471463641
AV  - NA1996 .K67 2005
U1  - 720.688 22
PY  - 2005///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Architectural services marketing
KW  - United States
N1  - Includes bibliographical references (p. 271-273) and index; Marketing strategy : start at the start -- The business development cycle : getting 
 .the job -- Marketing tools and resources : your arsenal of marketing weapons
UR  - http://www.loc.gov/catdir/description/wiley042/2004011437.html
UR  - http://www.loc.gov/catdir/toc/wiley041/2004011437.html
UR  - http://www.loc.gov/catdir/enhancements/fy0616/2004011437-b.html
ER  -