TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 9780471309567
AV  - HF5415.13 .A23 1995
U1  - 658.4 22
PY  - 1995///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -