Powell, Guy R. <br/><br/>
Marketing calculator :  measuring and managing return on marketing investment / 
Guy R. Powell 
 - Singapore ;  Hoboken, NJ :  John Wiley & Sons (Asia),  2008. 
 - xiv, 288 p. :  ill. ;  23 cm 
<br/><br/>Includes bibliographical references (p. [277]-281) and index. 
<br/><br/><label>ISBN: </label>9780470823958 
<br/><br/><label>LCCN: </label>2008278177 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Cost effectiveness.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P685 2008 
<br/><br/><label>Dewey Class. No.: </label>338.761  / PGM