TY  - BOOK
AU  - Powell,Guy R.
TI  - Marketing calculator: measuring and managing return on marketing investment 
SN  - 9780470823958
AV  - HF5415.13 .P685 2008
U1  - 338.761 22
PY  - 2008///
CY  - Singapore, Hoboken, NJ
PB  - John Wiley & Sons (Asia)
KW  - Marketing
KW  - Management
KW  - Cost effectiveness
N1  - Includes bibliographical references (p. [277]-281) and index
ER  -