Bateson, John E. G. <br/><br/>
Managing services marketing :  text and readings / 
John E.G. Bateson. 
 - 3rd ed. 
 - Fort Worth :  Dryden Press,  c1995. 
 - xvii, 680 p. :  ill. ;  24 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780030986666 
<br/><br/><label>LCCN: </label>94073629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .B38 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BJM