Solomon, Michael R.

Consumer behaviour : a European perspective / Michael Solomon, Gary Bamossy, Søren Askegaard - New York ; London : Prentice Hall Europe, c1999 - xviii, 589 p. : col. ill. ; 25 cm

Based on: 4th U.S. ed. published as Consumer behavior. Upper Saddle River,
.N.J. : Prentice Hall, 1998 .Includes index

0137519834 (pbk)


Consumer behavior

658.8342 / SMC