Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens with the editorial collaboration of Jack J. Whidden. 
 - 6th ed. 
 - Chicago :  Irwin,  c1996. 
 - Multi-numbering :  ill. ;  29 cm. 
 - The Irwin series in marketing .
<br/><br/> .Includes four pages of color tranparencies  .Includes index 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780256182576 
<br/><br/><label>LCCN: </label>95033468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .B62 1996 
<br/><br/><label>Dewey Class. No.: </label>659.144  / AWC