Danziger, Pamela N. Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger. - Chicago : Dearborn Trade Pub., c2004. - xi, 291 p. : ill. ; 23 cm. Includes bibliographical references and index. ISBN: 0793186021 LCCN: 2004003269 Subjects--Topical Terms: Consumer behavior.Consumers--Research.Marketing research. LC Class. No.: HF5415.32 / .D36 2004 Dewey Class. No.: 658.8342 / DPW