Danziger, Pamela N.

Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger. - Chicago : Dearborn Trade Pub., c2004. - xi, 291 p. : ill. ; 23 cm.

Includes bibliographical references and index.

0793186021

2004003269


Consumer behavior.
Consumers--Research.
Marketing research.

HF5415.32 / .D36 2004

658.8342 / DPW