Kotler, Philip. <br/><br/>
Principles of marketing  /  
Philip Kotler, Gary Armstrong. 
 - 17th ed. 
 - Hoboken :  Pearson Higher Education,   2018. 
 - 734 p.:  ill.;  28cm. 
<br/><br/><label>ISBN: </label>9781292220178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / KPP