TY  - BOOK
AU  -  Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9780136094234 (pbk.)
U1  - 658.83 23
PY  - 2010///
CY  - Boston, New York
PB  - Pearson
KW  - Marketing research
KW  - Methodology
N1  - ."Global edition"; .Previous ed.: 2007; .Includes index; .Includes bibliographical references
ER  -