Marshall, Greg W. Marketing management / Greg W. Marshall, Mark W Johnston. - International student ed. - Boston ; London : McGraw-Hill Irwin, c2010. - 1 v. (various pagings) : ill. ; 28 cm. Includes bibliographical references and index. ISBN: 0071283188 (pbk.) 9780071283182 LCCN: 2008045879 Subjects--Topical Terms: Marketing -- Management. Dewey Class. No.: 658.8 / MGM