TY  - BOOK
AU  - Marshall,Greg W.
AU  - Johnston,Mark W.
TI  -  Marketing management / 
SN  -  0071283188 (pbk.) 
U1  -  658.8 22
PY  - 2010///
CY  -  Boston ; , London : 
PB  - McGraw-Hill Irwin, 
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and index
ER  -