David, Fred R.
Strategic management : concepts /
Fred R. David.
- 13th ed.
- Boston, [Mass.] ; London : Pearson, c2011.
- 399 p. : col. ill. ; 28 cm.
.Previous ed.: Indianapolis, Ind.: Prentice Hall, 2008
Includes bibliographical references
9780137034987 (pbk.)
Strategic planning.
Business planning.
658.4012 / DFS